Product tour software is becoming increasingly essential for SaaS companies looking to enhance user onboarding, and user adoption and provide interactive guidance to their customers. However, with so many options available, it can be challenging to choose the right software for your company. When making this decision, you need to consider various factors such as your company size, budget, and technical resources available for implementing and using the tool effectively.

In this ultimate guide, we have thoroughly researched and selected the best interactive product tour software solutions for SaaS companies. Whether you are a small startup or a large enterprise-level business, there is product tour software that will cater to your needs and help you improve user onboarding while providing interactive guidance throughout the customer journey in 2024.

What is a product tour and why it is useful?

Product tour software is a tool that allows businesses to create interactive guides and product walkthroughs to assist users during the onboarding process. This software enables companies to offer contextual in-app guidance, improving the overall user experience, and increasing customer engagement as well as customer satisfaction.

One of the key benefits of the product tour tool is its ability to simplify the creation of guides for even the most complex product features without requiring extensive coding knowledge. This saves time and resources for engineering teams, as they can focus on other important tasks instead of spending countless hours building and maintaining these guides. Additionally, product tour tools empower product teams, including product managers and marketers, by giving them more control over the design and appearance of the onboarding process. They can easily customize the guides based on their brand identity, ensuring a consistent and seamless user experience from start to finish.

Product tour software also assists in personalizing your user journey with contextual guidance, an onboarding checklist, advanced analytics, and multiple integration options. With their in-app walkthroughs, product tour software helps in increasing your product adoption rates.

Product tour software solutions are beneficial for businesses, especially SaaS companies, as they help improve the onboarding process. This software allows for the creation of interactive guides and provides greater control over design elements for product teams. By utilizing this software, companies can enhance user engagement, convert new customers into active users, and ultimately drive business growth.

In addition to feature adoption and onboarding, product tour tools also allow you to:

1. Improve employee onboarding and ongoing training for new product features.
2. Reduce customer support tickets by including interactive demos and interactive product tours in your knowledge base.

Top product tour tools for SaaS companies

These are the top 10 product tour tools for SaaS companies to create interactive guides and product walkthroughs.

AppCues

Appcues is a leading digital adoption platform that allows teams without coding experience to analyze and track product usage, enhance feature adoption rates, and create in-app onboarding tours, announcements, and surveys.

Here are some key features and benefits of Appcues:

• Easy to use: It requires zero coding knowledge, so even non-technical teams can create and publish simple in-app product walkthroughs with a mobile app.
• Multiple customizable options: The platform's drag-and-drop functionality can be customized to fit your brand's messaging.
• Track user behavior: You have the ability to personalize the onboarding process for both new and active users, provide updates about new features to existing users, and collect customer feedback and insights through surveys. Utilize these insights to enhance the rate at which your product is adopted.
• Pricing plans: Start at $249 per month.

Appcues allows users to create interactive walkthroughs that are easy to use, making it a suitable choice for users who prefer a straightforward approach to onboarding.

Fable

Fable is a no-code platform that helps product and marketing teams create stunning interactive product tours, interactive demos, and product walkthroughs within 5 minutes.

Here are some key features and benefits of Fable:

• One click easy installation: Fable's Chrome extension captures your workflows automagically without the need of manual efforts. It creates a real-time environment with exact transitions, animations, and the CSS of your product. All of this with no coding whatsoever.
• Supports multiple use cases in addition to just creating product tours: Teams can choose to embed these interactive tours within their product to increase feature adoption, or use them to increase their conversions from their website, blog, and many others. Fable is a full-suite platform purpose-built to enable product-led growth and close more deals.
• Deeply integrated with your existing tech stack: Multiple integrations with platforms like Segment, SalesForce, HubSpot, Marketo, and others make it a no-brainer for teams of all sizes.
• Pricing plans: Start at $100 per month.

With its advanced and powerful built-in analytics, affordable pricing plans, and priority support, Fable enables you to create amazing user experiences with minimal effort.

UserPilot

Userpilot has proven to be highly beneficial for SaaS companies looking to improve user engagement and retention. It also offers support for complex products that require contextual guidance during onboarding.

Here are some key features and benefits of Userpilot:

• Zero code product tour creation: The platform enables users to start creating product tours without worrying about any coding efforts.
• Browser extension: Users can download a Chrome extension and get started quickly.
• A/B test multiple flows: To ensure maximum results, Userpilot allows users to test their flows and gain valuable insights from all experiments.
• Pricing plans: Start at $249 per month.

User Pilot allows users to create customized and personalized experiences to enhance their overall user experience.

Pendo

Pendo is another leading digital adoption platform that helps users with tour building, analytics, managing, and prioritizing customer feedback.

Here are some key features and benefits of Pendo:

• Feature-rich product tours: With features such as tooltips, banners, and many more; the platform allows users to create rich and effective product tours.
• Powerful analytics: With its detailed and well-knit analytics module, Pendo allows product teams to make better data-backed decisions.
• Supports multiple integrations: The platform integrates with your existing tech stack like Google Analytics, making it super easy to work with your existing software workflows.
• Pricing plans: Custom user based pricing.

With Pendo also being web and mobile-app friendly, it gives customers multiple options to build product tours across platforms ultimately leading to user retention.

WhatFix

WhatFix is a digital adoption platform designed to help large organizations improve their user productivity. It makes it easy to create interactive product tours with hotspots as well as videos.

Here are some key features and benefits of Whatfix:

• In-app guides: Whatfix helps users improve their software usage by offering in-app screen guidance, actions, and on-demand support.
• Host of features: From hotspots and modals to videos, they have it all included.
• Guided walkthroughs: Product Managers value the interactive walkthroughs provided by the text bubble feature.
• Pricing plans: Custom pricing based on your requirements.

With Whatfix's analytics and other powerful features as a product tour software solution, your software can deliver the results you need to succeed in business today.

WalkMe

WalkMe being one of the oldest digital adoption platforms (DAP), has served enterprise-level businesses across the globe. It is a product well suited to assist enterprises in their digital transformation journey.

Here are some key features and benefits of WalkMe:

• Simple code free editor: This makes it easy for non-technical users to use their product.
• Supports mobile usage: Users can also use their product across multiple devices.
• Full-suite platform: Since it is purpose-built for large enterprise-level businesses, WalkMe comes with a suite of features useful for product teams.
• Pricing plans: Custom pricing based on your requirements.

Digital Adoption experts have lauded WalkMe as an amazing product tour tool for the effectiveness of its text bubble walkthroughs.

UserGuiding

UserGuiding is a no-code digital adoption platform helping SaaS companies increase their user adoption. Companies can create personalized experiences and also reduce their churn.

Here are some key features and benefits of UserGuiding:

• Great UX: The product is one of the simplest tools to use. Users can get started with just a few clicks.
• Affordable plans: With their money-back guarantee and affordable plans, UserGuiding is easy on the pocket for teams of all sizes.
• Allows user segmentation: The platform makes it easy to create user segments based on different personas.
• Pricing plans: Start at $89 per month.

With its NPS surveys and onboarding checklist, UserGuiding helps teams create better customer experiences.

Usetiful

Usetiful is another product tour software solution that allows product teams to create product tours with customizations like smart tips, onboarding checklists, and tip balloons.

Here are some key features and benefits of Usetiful:

• Built-in analytics dashboard: This helps teams to stay on top of all insights gathered.
• Multiple customizations: With the likes of slideouts and modals, users are spoilt for choice.
• Startup friendly plans: Special discounts for startups make it a compelling option for budding businesses.
• Pricing plans: They start with a free plan. Their plus plan costs ~$32 per month.

Usetiful makes complex onboarding look super simple without any hassle at all.

UserFlow

With an extremely strong offering for product tours, UserFlow also integrates with the likes of Mixpanel and Amplitude. It also allows teams to customize avatars.

Here are some key features and benefits of UserFlow:

• Includes onboarding checklist: This helps users to keep track of their onboarding process in a simple way.
• Supports multiple integrations: The platform integrates with Google Analytics, HubSpot, Slack, Intercom, Segment, and many more.
• Super simple event tracking: The platform also supports no-code event tracking making it easy for teams to get started.
• Pricing plans: Start at $240 per month.

Userflow makes it easy for you to build highly customized and dynamic flows.

UserLane

UserLane is a platform that is designed to make any application easy to use.

Here are some key features and benefits of UserLane:

• Real-time support: With their in-app support, potential customers can directly seek help from the UserLane's team for quick resolution of any queries.
• Supports mobile usage: Users can also use their product across multiple devices.
• Extensive help center and resource center: This makes it extremely easy for product teams to use their product and find answers to questions on the go.
• Pricing plans: Custom pricing based on requirements.

With its well-designed UX and zero-code implementation, UserLane is a solid product tour tool.